Awareness Campaigns

Spread the Word About Children Waiting in Foster Care

In 1990, our founder Dave Thomas, who was adopted, accepted an invitation from U.S. President George H.W. Bush to be the spokesperson for a national adoption awareness campaign. Over the years, Dave’s public service announcements and advocacy efforts helped to spread the word about the urgent need for foster care adoption, eventually expanding his reach to Canada.

Today, the Dave Thomas Foundation for Adoption-Canada is proud to carry Dave’s legacy forward. Core to this work is our commitment to conducting research to understand what the public believes about adoption and foster care and help correct any misconceptions that are acting as barriers to finding permanent families for children lingering in foster care. We use this information to craft positive messaging and develop free educational resources, including videos, articles, adoption guides and more.

Through our awareness channels and promotion of resources, the Foundation reaches thousands of people each year, helping to advance our vision of a permanent home and a loving family for every child.

Social Media

Help raise awareness about the urgent need for foster care adoption by following the Foundation on Facebook, Instagram, LinkedIn, X and Threads, and subscribing to our YouTube channel.

“Unadoptable is Unacceptable” PSA

This video explores the Foundation’s Wendy’s Wonderful KidsTM program. A rigorous, five-year evaluation in the United States revealed that youth referred to the program are up to 3x more likely to be adopted. View PSA and explore our YouTube library to hear more from youth, families and professionals about how the Wendy’s Wonderful Kids program makes a life-changing difference.

Adoption Stories

In our blog, the Foundation shares adoption stories featuring the voices of youth, families and professionals to inspire others to consider opening their hearts and homes as foster and adoptive parents. Our caring supporters help make these stories possible.

Adoption Guides

Though adoption can seem overwhelming at first glance, the Foundation offers resources to make the process easier. Finding Forever Families: A Step-By-Step Guide to Adoption (also available in French) is one of our most requested resources to help families navigate the adoption journey.

If you’re interested in adding impact to your inbox each month with stories and resources from the Foundation, please sign up for our email list.

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